02
DURATION
4 days
TOOLS
Team research, wireframing, UX/UI design
GOAL
Create an inviting app experience that motivates users to explore their carbon footprint and environmental impact.
INTRO
go greener is a mobile app concept designed to make personal carbon footprint calculation more engaging, informative, and visually appealing than existing browser-based tools.
PROBLEM & DESIGN CHALLENGE
Existing carbon footprint tools are typically browser-based and often present information in a dry, text-heavy format that feels discouraging rather than motivating. They calculate a result, but provide little context or ongoing engagement beyond the number itself.
The challenge was to reimagine carbon footprint calculation as a playful, informative mobile experience that encourages users to reflect and take small action steps.
USER NEEDS & MOTIVATION
Our design intent was to reach a broad age range of users and help them explore environmental impact without judgment or a “preachy” tone.
KEY CHALLENGES
DESIGN PROCESS & KEY DECISIONS
User Flow & Question Structure
To avoid overwhelming users, the questionnaire was divided into thematic categories (e.g., travel, household, nutrition) with progress indicators. Users could pause at any time, reducing friction compared to long, single-session surveys.
Wireframes
We developed low-fidelity wireframes showing:
These wireframes helped us iterate quickly and refine core interactions before visual design.
Visual Style & Engagement
We aimed for a friendly and inviting visual language that supports exploration rather than judgment. Screens were designed to balance clarity (numeric results and comparisons) with inspiration (tips and contextual content).
Although this was a concept project without live user testing, the design still reflects a user-centered approach. User context was translated into clear, manageable flows that help reduce cognitive effort — a core UX principle. At the same time, the concept brings visual engagement to an otherwise dry topic through an approachable UI and motivational content, addressing a common shortcoming found in many existing tools.
Key learnings
The project showed that short, thematic question flows can significantly reduce user drop-off compared to long, unstructured questionnaires. It also highlighted how integrating educational content can increase the perceived value of the product beyond simple calculation.
Next steps
If the project were continued, the next step would be to run usability tests to refine language and flow based on real user feedback. I would also explore adding personal goal features, such as tracking one’s footprint over time, and look into social comparison or goal sharing to support long-term engagement.
SOLUTION HIGHLIGHTS
gogreener offers
